We provide our customers with an outstanding assortment of high-quality, distinctive merchandise. We also offer integrity in pricing, dependable service, and trustworthy and knowledgeable jewelers. Our unique designs, exceptional variety of inventory, and a friendly, helpful staff make your shopping experience enjoyable and productive. Whatever your needs or the occasion may be, there is a good chance you can find something to fall in love with at Diva Of La Jolla.


Few things can compare to the remarkable sparkling beauty of a diamond. Since we know that finding just the right diamond is extremely important, we stock many sizes, shapes, types and different qualities of diamonds. While at our store, you can learn all you need to know about the cut, color, clarity, and shape of a diamond. And, because it matters, we keep a very large selection of GIA and EGL certified diamonds in stock.


Whether you want to pop the question, buy a birthday gift, or reward yourself with something special, you can find all sorts of delightful treasures at Diva Of La Jolla. Our fine jewelry stock includes engagement rings, wedding bands, fashion rings, bracelets, pendants, earrings, and necklaces. Select something from our continually refreshed inventory or collaborate with our custom designers to create a wonderful piece of jewelry that is all your own. In any case, we can bring your dreams to life. What could be better than that?


If you are looking to find a watch to suit your style, taste, and budget, your search will happily end here. We offer a large stock of high-quality, pre-owned men’s and women’s watches in all the contemporary and classic designs that you crave. We specialize in Rolex watches and offer an extensive collection of other fine watches as well.